Tesco Real Food has set up a unique Christmas dinner SOS helpline to rescue Brits from kitchen disasters as they prepare their festive feasts.
The supermarket has pulled together a crack team of expert chefs who will be on hand to offer personalised first rate advice on how to create the perfect Christmas dinner and avoid any potential nightmares.
Anyone running into difficulties on Christmas Eve and Christmas Day will be able to contact the team via the supermarket's Twitter site to get immediate solutions to their culinary problems.
Tesco senior marketing manager Breige Donaghy said: "Imagine the scenario - your guests are due to arrive for the most celebrated meal of the year and to your horror your turkey is undercooked, your bread sauce too thick and your roasties aren’t crispy enough.
"But instead of panicking, cooks will now be able to speak to our team of expert chefs who have cooked thousands of meals between them and who know all the tricks of the trade for putting on a fabulous Christmas feast with as little stress as possible.
"We think the helpline will prove especially useful to those embarking on cooking their first ever Christmas dinner. And our experts will also be around on Christmas Eve in case anyone needs help planning the big meal."
The team will include Cordon Bleu standard chefs as well as others who have been trained by top London cooking school Leiths and other top restaurants plus those who work with Tesco to develop recipes and inspire new dishes. Their combined experience totals nearly 100 years in the food business.
The team will run two help sessions. One will offer planning and preparation tips between 10am and 8pm on Christmas Eve and the other will help solve actual cooking dilemmas on Christmas Day, between 8am and 4pm.
Anyone wanting to contact the team will need to log onto Twitter on those days and then navigate to Tesco's Real Food Online Twitter page (@tescorealfood), and send off their question. They will then be sent a tweet with a solution to their problem
Breige Donaghy added: "This is the first time that any supermarket has ever tried anything like this and if it’s a success then we will look at running similar kitchen helplines for Easter and other big occasions."